Digital Brand Blueprint

Digital Brand Blueprint

Reach vs. Impressions on Social Media

Reach is the total number of unique profiles that have seen your Instagram post or story. For individual posts, this information can be found on the “View Insights” button under the post. When it comes to overall account Insights the Reach gives you the total number…

Brand Profile: Nike, Inc.

Nike, Inc. is an American multinational corporation that manufactures and sells footwear, apparel, equipment, accessories, and services. The company takes its name from Nike, the Greek goddess of victory. If you look up their official website Nike says that their brand delivers…