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There are many elements that form a brand. Being aware of what a business has to offer is the first step toward choosing that same brand over all other options. That is why we can’t talk about brand awareness without…
Content marketing is an important factor of the machine behind your brand. With the amount of digital content published daily on the rise, brands find themselves with the need to work harder, to stand out from the crowd. I was…
Instagram is a great platform for you to reach a large audience and increase brand awareness. A brand profile that is well put together will help you grow your following. According to a recent Instagram survey, 2 in 3 people surveyed…
The recently announced Instagram Guides are a brand-new way to share content with your followers. Brands, Content Creators, and Influencers alike will now have the ability to craft and post content that is more focused on text than ever before.…
The first thing we do in the morning is check our phones for e-mails, messages, and other notifications. That is the place where most of our communication happens. It makes e-mail one of the most powerful channels for communication between…
Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…