What is branding?
Do you have a favorite restaurant? Are you a fan of a particular mobile device? Do you have a profile on your favorite social media apps? Although different, all of these things, have something in common— They are all brands.…
Category Branding Basics
Instagram Guides – What are they and how to use them?
The recently announced Instagram Guides are a brand-new way to share content with your followers. Brands, Content Creators, and Influencers alike will now have the ability to craft and post content that is more focused on text than ever before.…
Reach vs. Impressions on Social Media
Reach is the total number of unique profiles that have seen your Instagram post or story. For individual posts, this information can be found on the “View Insights” button under the post. When it comes to overall account Insights the Reach gives you the total number…
Branding Vs. Marketing
What is the difference?
How To Run A Brand Campaign
Brand campaigns are a good way for you to communicate your message to consumers and promote your business. Running brand campaigns is an important part of your marketing strategy.
Content Marketing 101: Platforms vs. Channels
A big part of organizing your content delivery system is finding a balance between the platforms and channels that you use.
3 Simple Steps To Create Strong Brand Guidelines
Building and practicing your brand guidelines is almost like setting goals about the impact that you want to have on the world.
Visual Brand Identity Guidelines And Examples
How to create a strong visual identity for your brand with the help of visual elements used to express the purpose, mission, and brand value to consumers.
10 Key Elements of Succesful Branding
There are 10 key branding elements that form a brand identity, and they all fit together to showcase the visuals, the story, and the value of your brand.