Category Brand Strategy

Discover the latest articles about branding strategy.

Articles, Brand Strategy

How To Design Brand Experiences

Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…

Digital Brand Blueprint
August 31, 2020

Articles, Brand Strategy

Essential Content Marketing Tips and Tricks For 2020

A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.

Creator Notebook
March 18, 2020

Articles, Brand Strategy

The 3 types of customer data that will help you optimize your content strategy

Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.

Creator Notebook
March 17, 2020

Articles, Brand Building, Brand Strategy

20 Brand Content Ideas For Your Strategy

In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.

Creator Notebook
February 24, 2020

Articles, Brand Strategy

Think Outside of The Content Marketing Box

The old ways of advertising don’t work on the consumer “trained” for modern-day consumption. These 5 tips will help you create consumer centered content.

Digital Brand Blueprint
August 22, 2019

Articles, Brand Building, Brand Marketing, Brand Strategy

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…