Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…
A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.
Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.
In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.
The old ways of advertising don’t work on the consumer “trained” for modern-day consumption. These 5 tips will help you create consumer centered content.
Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…
How to plan, set-up and manage a content calendar for your brand with examples and a printable template that you can use.
Goal setting helps brands to stay consistent with the content they produce, track their performance and to understand their audience better.
Auditing your branding strategy might seem like a lot of work, but it doesn't have to be complicated. Here is how to perform a simple brand audit.