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Articles Brand Strategy

How To Design Brand Experiences

Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a…

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Articles Brand Strategy

Essential Content Marketing Tips and Tricks For 2020

A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.

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Articles Brand Strategy

The 3 types of customer data that will help you optimize your content strategy

Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.

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Articles Brand Building Brand Strategy

20 Brand Content Ideas For Your Strategy

In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.

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Articles Brand Strategy

Think Outside of The Content Marketing Box

The old ways of advertising don’t work on the consumer β€œtrained” for modern-day consumption. These 5 tips will help you create consumer centered content.

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Articles Brand Building Brand Marketing Brand Strategy

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the…

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Articles Brand Marketing Brand Strategy

How to Create a Content Marketing Calendar

How to plan, set-up and manage a content calendar for your brand with examples and a printable template that you can use.

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Articles Brand Marketing Brand Strategy

How To Set Content Marketing Goals

Goal setting helps brands to stay consistent with the content they produce, track their performance and to understand their audience better.

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Articles Brand Strategy

How To Audit Your Branding Strategy In 7 Steps

Auditing your branding strategy might seem like a lot of work, but it doesn’t have to be complicated. Here is how to perform a simple brand audit.