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Category Brand Strategy

Discover the latest articles about branding strategy.

How To Design Brand Experiences

Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…

Essential Content Marketing Tips and Tricks For 2020

A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.

The 3 types of customer data that will help you optimize your content strategy

Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.

20 Brand Content Ideas To Help You Drive Engagement & Grow Your Audience

Creating valuable content is essential for the success of all digital brands. Whether it is for your social media, your brand website, or any other platform, content can help you connect with your audience The more awesome content you put…

Think Outside of The Content Marketing Box

The old ways of advertising don’t work on the consumer “trained” for modern-day consumption. These 5 tips will help you create consumer centered content.

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…

How to Create a Content Marketing Calendar

How to plan, set-up and manage a content calendar for your brand with examples and a printable template that you can use.

How To Set Content Marketing Goals

Goal setting helps brands to stay consistent with the content they produce, track their performance and to understand their audience better.

How To Audit Your Branding Strategy In 7 Steps

Auditing your branding strategy might seem like a lot of work, but it doesn't have to be complicated. Here is how to perform a simple brand audit.

Content Marketing Basics: Elements, Use, and Application

The basics of content marketing: What is it, Why you need it, and How to start developing a content marketing strategy for your brand.