Instagram Guides – What are they and how to use them?

The recently announced Instagram Guides are a brand-new way to share content with your followers. Brands, Content Creators, and Influencers alike will now have the…

Reach vs. Impressions on Social Media

Reach is the total number of unique profiles that have seen your Instagram post or story. For individual posts, this information can be found on the “View Insights” button…

Branding Vs. Marketing

What is the difference?

Content Marketing 101: Platforms vs. Channels

A big part of organizing your content delivery system is finding a balance between the platforms and channels that you use.