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Articles Content Strategy Marketing

How to Start E-mail Marketing In 2020

People still use e-mail as one of the primary ways of communication, especially when it comes to business-related purposes. That makes e-mail, one of the most powerful channels for communication.

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Articles Content Strategy

Essential Content Marketing Tips and Tricks For 2020

A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.

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Articles Content Strategy

The 3 types of customer data that will help you optimize your content strategy

Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.

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Articles Branding Content Strategy

20 Brand Content Ideas For Your Strategy

In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.

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Branding Basics

Content Marketing 101: Platforms vs. Channels

A big part of organizing your content delivery system is finding a balance between the platforms and channels that you use.

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Branding

How To Develop An Omnichannel Content Strategy For Your Brand

Develop and use an omnichannel strategy approach to create a unified consumer experience across all channels that your brand uses to deliver content.

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Branding

How To Build And Launch A Digital Brand

All the steps on how to build a brand, starting from brand purpose and visual identity, target consumers, business model, marketing strategy, and more.

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Articles Branding

3 Simple Steps To Create Strong Brand Guidelines

Building and practicing your brand guidelines is almost like setting goals about the impact that you want to have on the world.

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Content Strategy

Use Mental Model Diagrams To Create Better Content For Your Audience

Consumer mental model diagrams can help you understand the mindset of your audience and the content they need.