The Digital Brand Blueprint is a community that supports the creative work of digital marketers across the world. We're here to help you work smarter, stay inspired, and reach your digital goals.
The digital world is full of data. The content that your brand produces collects data points and information that can prove useful for measuring performance in the process of developing an effective content strategy.
Many things go into developing a content strategy, and the creation process can prove to be both rewarding and challenging at times. Staying connected with your brand’s authentic voice is one of the most pervasive challenges when creating content in the long-term.
Content strategy is an important component of the marketing machine behind your brand. With the amount of digital content published daily on the rise, brands can find themselves with the need to work harder, to stand out from the crowd.
Whether you’re part of a marketing team, or you’re a one-man brand, aligning your content marketing efforts with your audience is an important part of the strategy of your brand.
In the digital world, user experience is a strong drive behind the consumer’s choice for the brands they find trustworthy, valuable, and comfortable to use.
The old ways of advertising don’t work on the consumer “trained” for modern-day consumption. These 5 tips will help you create consumer centered content.
Content marketing ideas and strategies to streamline content production, establish authority, and maximize reach with a potential audience.
With a large amount of digital content available online, blog posts and articles still take up an essential part in...
How to create a marketing campaign for your brand, set goals and objectives, define the audience, create an offer, and track campaign performance.
How to create target customer or audience profiles to describe the potential consumers for your brand, and how to design them as the perfect match.
