What is branding?
Do you have a favorite restaurant? Are you a fan of a particular mobile device? Do you have a profile on your favorite social media apps? Although different, all of these things, have something in common— They are all brands.…
Category Articles
How To Design Brand Experiences
Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…
Brand Awareness Campaigns: The Ultimate Guide
There are many elements that form a brand. Being aware of what a business has to offer is the first step toward choosing that same brand over all other options. That is why we can’t talk about brand awareness without…
7 Key Elements of a Content Marketing Strategy
Content marketing is an important factor of the machine behind your brand. With the amount of digital content published daily on the rise, brands find themselves with the need to work harder, to stand out from the crowd. I was…
The Ultimate Instagram Brand Profile Checklist
Instagram is a great platform for you to reach a large audience and increase brand awareness. A brand profile that is well put together will help you grow your following. According to a recent Instagram survey, 2 in 3 people surveyed…
How To Build A Brand As A Graphic Designer
Building a graphic design brand is a great way to showcase your skills as a designer. The difference that branding yourself makes will be the thing to get you one step further than others in the field. A personal brand…
Instagram Guides – What are they and how to use them?
The recently announced Instagram Guides are a brand-new way to share content with your followers. Brands, Content Creators, and Influencers alike will now have the ability to craft and post content that is more focused on text than ever before.…
7 Tips For Advertising Your Brand On Social Media
How to create brand ads that convert.
How To Build Your Brand On Instagram
Instagram is still one of the most popular ways to reach out and connect with your audience on social media as a brand. It works particularly well over other social media platforms for brands that want to connect with their…
How To Run A Brand Campaign
Brand campaigns are a good way for you to communicate your message to consumers and promote your business. Running brand campaigns is an important part of your marketing strategy.