In the digital world, user experience is a strong drive behind the consumer’s choice for the brands they find trustworthy, valuable, and comfortable to use.
The old ways of advertising don’t work on the consumer “trained” for modern-day consumption. These 5 tips will help you create consumer centered content.
A complete step-by-step guide on how to launch a digital marketing campaign for your brand from start to finish with an editable template included.
Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…
How to create a strong visual identity for your brand with the help of visual elements used to express the purpose, mission, and brand value to consumers.
How to plan, set-up and manage a content calendar for your brand with examples and a printable template that you can use.
A list of free content marketing tools and resources to help you create amazing content and manage your brand's content strategy.
Goal setting helps brands to stay consistent with the content they produce, track their performance and to understand their audience better.
Auditing your branding strategy might seem like a lot of work, but it doesn't have to be complicated. Here is how to perform a simple brand audit.
The basics of content marketing: What is it, Why you need it, and How to start developing a content marketing strategy for your brand.