The first thing we do in the morning is check our phones for e-mails, messages, and other notifications. That is the place where most of our communication happens. It makes e-mail one of the most powerful channels for communication between…
A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.
In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.
A big part of organizing your content delivery system is finding a balance between the platforms and channels that you use.