The first thing we do in the morning is check our phones for e-mails, messages, and other notifications. That is the place where most of our communication happens. It makes e-mail one of the most powerful channels for communication between…
A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.
Every single digital interaction can represent a data point. Customer data is useful to marketers because it can provide insight into the many variables that come with developing a content strategy.
In this article, we share some ideas that can be applied to any type of brand content, including blog posts, photos, videos, and so on.
Develop and use an omnichannel strategy approach to create a unified consumer experience across all channels that your brand uses to deliver content.
How to plan, set-up and manage a content calendar for your brand with examples and a printable template that you can use.
A list of free content marketing tools and resources to help you create amazing content and manage your brand's content strategy.