25 Content Marketing Tools For Your Strategy

Creating content is not an easy job to do, but thankfully there are a lot of digital tools that can help you or your team, create better, faster and meaningful content for your website and social media.

All the tools that we talk about in this article will be free to use forever, meaning you won’t have a limited trial. However, there might be certain limitations on some of them when you use a free plan, so make sure you read all the information on their respective websites.

Additionally, these are tools that we love and use to help build and manage this website or other projects across the web. That means that we really do stand by and recommend using everything on the list.

Content Marketing and Strategy Tools Photo With People Working On Laptop.

To make it a bit easier for you to look through the list, I will divide the tools into six subcategories: Organization, Visual Resources, Keywords, Editing, Communication, and Web Tools.

Scheduling and Organization Content Tools

These tools will help you stay organized when you’re working on your content plan and distribution. Use them to schedule posts, curate content and to keep track of your social media activities.

1. Evernote

Evernote is a great note-taking software that you can use on your device, or directly from your web browser. It will help you create notes and separate them into notebooks for different projects.

Evernote Organization Of Notes Menu Photo.

Ready to use templates are there to help you keep track of specific business-related activities. And tags will help you locate and sort through notes efficiently.

Evernote Web Editor Example Photo

Evernote also has a web-clipper extension that can make it easy to snip content, save, or bookmark content across the web.

2. Later

Later is an official Instagram Partner software that can be used to schedule Instagram posts and to find content based on hashtags that you can re-post. It also gives you the ability to connect Facebook, Twitter, and Pinterest profiles.

Later Content Schedule User Interface Photo

A free plan provides you with 30 posts per month per profile, and one social profile per platform. We’ve recently started using Later for our Instagram, and we’re still in the explore stage, but everything looks good so far.

3. Buffer

Another tool that will help you schedule social media content across all social platforms. The free plan, in this case, is more limited, but there are other premium plans that you can use if you need more posts per month.

Buffer Schedule a Post Example Photo

The reason we include it in this list is that it integrates with the tool for content curation.

4. Quuu

You can put content curation on autopilot by integrating this software with your Buffer profile. Quuu is the only tool that hand-curates content for you in over 500 interest categories, meaning you’ll always have relevant posts to share with your audience on social media.

Quuu Content Curation Process Example Photo

I used to use Quuu for curating Twitter posts a couple of years ago, I’ve stopped using it since then, but my profile is now full of content that talks about the desired topics.

Of course, original content is something your brand needs to provide, but this tool can be a quick fix in some situations.

Visual content libraries

Visual content websites are libraries with free images, videos, vectors and other design elements that you can use for your brand in many ways. These are some of the best websites across the web that offer high-quality content for you to use free of charge.

5. Pexels

Find photos about any topic with the help of this large gallery website. Pexels offers stock-like images that you can use for your brand. They sort images by most popular or recently added, or you can do a manual search.

Pexels image searching photo

There is always fresh content available on the website, and you can also search for photos by color, by excluding keywords and more.

6. Unsplash

Another photo gallery website where you can find photos about different topics.

Unsplash image gallery photo.

Unsplash focuses on the artistic side of photography, which means it’s a great place to find photos that will captivate viewers.

7. Rawpixel

Rawpixel is different from the first two examples because here you can find other free materials such as mock-ups, vectors, and templates alongside great looking photos.

Digital visual materials on Rawpixel Photo

Express your brand identity by using these amazing design materials.

8. Burst

Next on the list is Burst, a photo gallery website created by Shopify, to help you find images and inspiration for your e-commerce needs.

Burst by Shopify Image Search Photo

Business Ideas are free photo collections and case studies that empower you to start your own business in a trending e-commerce niche. Shopify is our affiliate partner.

9. Mixkit

Mix kit is a curated gallery of high-quality videos and animation, made by some of the world’s most talented creators, with all content licensed for free.

Video Content by Mixkit Photo

Grab these free videos to use for your brand.

10. ByPeople

By people is a curated network for designers and creators where you can find design elements, icons, templates and other visual content to use for your brand.

Bypeople Image Of Design Materials and content photo

They also have WordPress themes, plug-ins, and premium design packs.

Write better content with the help of Grammarly.


Analytics and Search Optimization Tools

The next set of analytics tools will help you learn more about the crowd that interacts with your content, what they like and what doesn’t get as much attention. You can use this to improve your content and when you’re setting content goals.

11. Google Trends

Discover trending topics across the world with the help of Google data and insights. Find topics that people are searching for, related searches and use of keywords across time periods.

Google Trends Photo With Showcase

Google Trends also lets you compare the statistics about multiple keywords so you can get a better idea of how others are using them across the web.

12. Answer the Public

Another keyword research tool for your SEO strategy but a bit different than Trends. Answer the public creates visual charts for specific search terms related to your keyword.

Answer the public search engine content analysis photo with diagram

It’s a great platform to use when you’re brainstorming ideas about your website.

13. Similar Web

A good way to “snoop” a bit on your competitors or websites that you’re interested in. This tool will help you look behind the scenes of websites, and to get a better understanding of their traffic, ranking, audiences and more.

Similar web Photo With Instagram Insights Example

You can also compare two websites against each other and see how they’re performing.

14. Google Analytics

Analytics provide you with data about consumers which you can use to create tailored content. Knowing the audience and how they interact with your website can be extremely beneficial.

Google Analytics Example With visual data graph photo

Analytics provide technical answers as well such as device type, bounce rate and so on. You can set goals and measure success based on consumer actions and much more.

15. Social Insights

When it comes to analyzing your social media profiles all large platforms include a range of insights about your followers and the content you post.

Facebook Insights Photo Example

It is important to look at these insights often so you can figure out what content you post is working well and how to get more of those results in the future.

16. Google Search Console

The search console tool is another great addition to your content analysis. It will tell you how well your content is ranking on the search engine index, what pages people have visited based on search and what queries are people finding you through.

Search Console By Google Engine Index Ranking Photo Example

You can also analyze the content on single pages to find out more about the health of your pages and their availability.

17. SumAll

Sumall is a mix of social media analytics and social scheduling. This is a completely free tool that lets you schedule as much as you want. You can also automate engagement on things such as visitor posts or comments.

Photo Example of Sumall content automation free tool.

You can schedule to receive a daily or weekly summary digest of all your social accounts so you can have an overview of what changed.

The best free website editing software.

Content Editing Tools

The next category of tools will help you manage and edit the content you produce so you can get the best out of it. The tools on this list are very powerful but easy to use. It is important to produce high-quality content that will grab user attention and spark engagement.

18. Canva

This photo editing software is something a lot of social media pages can’t live without, including all of ours. It lets you create all types of posts with pre-made dimensions and editable templates.

Canva User Interface Of Content Editing Software Photo

There are tons of editing options available on the platform, and they are all free to use. Make your content look amazing.

19. Grammarly

Grammarly is the king of all text. With the free browser integration, it keeps your writing mistake free on many different levels. Grammarly checks for grammatical errors, punctuation, word misuse, and any other problem there might be.

Grammarly Homepage Content Writing Editor Example Photo

At the Grammarly website or the Grammarly app, you can edit large documents with the help of the AI-powered assistant.

Grammarly On Twitter Example Phtoto

Grammarly is our affiliate partner.

20. Visme

Another photo editing software that can help you create photos for your brand, but a little bit different because Visme is a pro at helping you create business presentations and infographics.

Visme Content Creation Software Photo

Communication Tools

The next three things on our list will help you with effective communication and distribution of content on a personal consumer level.

21. Sendinblue

Email automation and marketing are made easy with the help of Sendinblue. The only free e-mail automation tool that does not have a limited trial for you to use.

Email Automation Photo Example

Of course, there are some limitations with the number of daily emails, but its more than enough for starters and you can always upgrade your plan if you outgrow the free range.

This is a tool that we use and Sendinblue is also our affiliate partner so visit their website with our link to learn more about the benefits.

22. Chatfuel

This chatbot building software is the first bot builder I ever used on one of my Facebook pages, it is great if you want to automate responses and you won’t need any coding skills as well.

Chatfuel Bot Building Software Example Photo


23. Wit.ai

Another conversational bot that you can integrate into your app, but this one requires a higher level of coding knowledge. It is completely free for you to play around with, learn and create some AI.

Wit Chatbot Builder Photo

Website tools

The last set of tools will help you create better content for your website. Make sure that you grab the attention of your audience and keep them interested with high-quality content.

24. Yoast SEO

This tool will help you keep your pages optimized for search engines by guiding you through all the necessary steps to create pages and posts that will rank higher.

Search Engine Optimization by Yoast Photo Example

It is a free WordPress plugin that integrates with your website.

25. Elementor

A powerful theme editor for WordPress that you can use to build any type of website, with no coding involved. It works on all types of pages, and it is very simple to use.

Elementor Photo Example Page Builder

It works great with any theme that you might already use, and it will help you take your website to the next level. Elementor is our affiliate partner, and we use it to build and manage this website. Grab the free extension using our link.

Elementor Content Editor Photo Example.

This article is part of our course on How To Develop A Content Strategy. You can find other related articles on the full course page.

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