Category Brand Building

Read the latest articles about building a digital brand.

A photo with target customer properties displayed on a phone.

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…

Rebranding Strategy Cover Photo With Chess Figures

5 Tips for Succesful Rebranding

The rebranding of something that people already love can often be tricky. What should companies think about when they're changeing the branding strategy?

How to Build a Personal Brand Complete Guide

Personal branding is relevant now more than ever in today’s economy of connection. We’re now living in a world where everyone has something to gain from creating a personal brand. Whether you’re an artist, a content creator, or you’re just…