All the steps on how to build a brand, starting from brand purpose and visual identity, target consumers, business model, marketing strategy, and more.
Building and practicing your brand guidelines is almost like setting goals about the impact that you want to have on the world.
In the digital world, user experience is a strong drive behind the consumer’s choice for the brands they find trustworthy, valuable, and comfortable to use.
Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…
How to create a strong visual identity for your brand with the help of visual elements used to express the purpose, mission, and brand value to consumers.
The rebranding of something that people already love can often be tricky. What should companies think about when they're changeing the branding strategy?
Personal branding is relevant now more than ever in today’s economy of connection. We’re now living in a world where everyone has something to gain from creating a personal brand. Whether you’re an artist, a content creator, or you’re just…
There are 10 key branding elements that form a brand identity, and they all fit together to showcase the visuals, the story, and the value of your brand.