Tag Consumers

Consumers with brand website.

How To Design Brand Experiences

Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…

A photo with target customer properties displayed on a phone.

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the perfect match. At the beginning of my digital marketing journey,…