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Articles Brand Strategy

How To Design Brand Experiences

Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a…

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Articles Brand Building Brand Marketing Brand Strategy

How To Create Target Customer Profiles

Today, I want to show you how to create target customer profiles for your brand. How you can describe your ideal customer, and how to design the profile as the…