Good branding provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience…
Content marketing is an important factor of the machine behind your brand. With the amount of digital content published daily on the rise, brands find themselves with the need to work harder, to stand out from the crowd. I was…
A list of tools that will help you stay organized in every area of branding, from project management to content editing, website building, marketing your brand, and more.
The first thing we do in the morning is check our phones for e-mails, messages, and other notifications. That is the place where most of our communication happens. It makes e-mail one of the most powerful channels for communication between…
A content marketing strategy makes it easy for a business to stay organized, and to deliver their brand message by using the right marketing channels. It sets the direction in which the brand will move, in order to improve the long-term positioning and credibility of the brand.
Creating valuable content is essential for the success of all digital brands. Whether it is for your social media, your brand website, or any other platform, content can help you connect with your audience The more awesome content you put…
A big part of organizing your content delivery system is finding a balance between the platforms and channels that you use.