How To Find Product Ideas For Your Brand

One of the biggest struggles that I’ve had to work through in the past is finding the right problems to solve for my audience. In fact, I wasn’t even thinking about their problems.

I was focused on one of my own — Create a product that will make you some money, or you’ll stay broke forever.

Of course, when you produce work the end goal is making money to support yourself, or your company and brand. However, when you let go of the profit, and you create a quality product that solves the right problems, something will become clear.

The profit will always follow along.

Now, I’m not saying that the financial aspect of things is not relevant, but there is a lot to say about solving the right problems of your consumers. How do you find ideas about new products?

A cover photo of a guy and a girl business owners brainstorming new product ideas.

1. The Brand To Consumer Relationship

Every modern marketer should know the importance of an emotional connection with the audience. Many call it, The Connection Revolution.

When you or your team brainstorm ideas about taking some steps towards increasing profit, you might find yourself crafting the perfect sales funnel. But, before you start spending the budget you already have, think about the demand.

Is there an actual need in the market for this, or are you doing it only because you think it will make you money? Of course, everything is not black or white, so this is when extensive research comes in.

The research objectives:

– Is there an actual need for this service? If not, how can we modify the idea, so it fits the needs of the market?

– What are other similar services out there? What are people saying about them? Is there a way to solve the problems that people face with competitor products?

2. The Three Levels of Value

Every product or service fits into the consumers’ lifestyle in some way. A person that runs every morning, for example, doesn’t just need running shoes. They live the lifestyle of a runner. So what does that mean for your brand, if you’re selling running shoes?

You can provide solutions on multiple levels.

Level 1: This offer is usually free. Your brand should provide something for free, to first attract and then improve the consumer lifestyle. That can be a blog with fitness advice, a newsletter, an exclusive coupon for their local gym, and so on.

Level 2: The middle offer is a complimentary offer within a reasonable price range. What might that look like? Well, they might need a water bottle to keep them hydrated. They probably need a protein shake after the run. A tracking app can measure their success and motivate them… You’re the one that can sell them those things, or hook them up with someone that does.

Level 3: This is the high-value level. This is where you solve their main problem. They run every day, so you’re the one that sells them the most comfortable shoe ever. High-value problems have a high price range, but it’s all ok because they get all these other benefits from YOUR BRAND that they can’t get anywhere else.

Think about your the levels of value, and how you can implement them. Maybe your brand can offer even more than three.

Brainstorming Product Ideas With The 3 Levels Of Value Tip With Light bulb

3. The Proof Is In The Feedback

Sometimes there are a lot of indicators of the quality of our work, but we might not be looking for them. Feedback is one of the most important factors that shape your brand image. Listen carefully, because it can make or break the future of your business.

Here are 2 types of proof, that you might need at different stages of the production process.

Soft proof is the one you should go by when you decide on creating a new product or service. That comes into the shape of comments, reviews, collected data, and so on.

You can draw opinions from your own brand, or other brands and platforms. People are always talking online.

Hard proof is something that you need later on. Let’s say that based on the soft proof, you’ve decided to go forward with your idea. Once you create a prototype or a beta version you can already start collecting hard proof. You do that by rolling out a pre-order, a waiting list, or any other method that will further prove your projects’ success.

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Creating a product or a service is never a simple process, and there are no rules set in stone. When I had the idea about this post, it was going to be something different.

Things often take shape on their own, so plan ahead but don’t be afraid to switch things up, as you go. Find the right problems to solve, and the rest will follow.

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